Nailing Brand Trust Via Employee Videos on Social Sites
With employees being a cornerstone for any brand, employee engagement is very important in any organization. There are several tools you can use to increase employee engagement, but employee videos, such as those offered by our favorite producers at Tech TV (see their page https://www.tech-tv.co.uk/employee-videos/) are one of the most effective tools. From improving communication, increasing employee satisfaction, communicating the mission and vision, and offering the brand direction, the benefits of the videos are endless.
However, these videos are not just important to the internal working of an organization. When shared with users on social sites, employee videos can help to increase the consumers’ trust of your brand. Below is a look at the various way in which social media employee videos can help you cultivate brand trust.
- Making your brand more relatable to consumers
One of the ways to build trust with your target audience is to make your brand more relatable to them. While there are several ways you can do this, employee videos are a great way to make your brand more relatable. Top brands in the world use employee videos to make their brands relatable (examples here: https://hr.sparkhire.com/company-culture-2/10-companies-that-totally-nailed-the-company-culture-video/) by showing the consumers the inner workings of their organization.
These behind-the-scenes videos, especially ones that showcase the company culture and production processes strike a chord with the audience. As a result, they develop a feeling of belonging and pride, which helps to increase brand trust and loyalty.
In addition to showing the inner workings of your organization, you can share employee videos on social media to show consumers the various personalities working for the brand. The videos can showcase the professional as well as personal lives of the employees. This will give them another aspect of your brand with which they can relate to. On top of that, it will help to humanize your brand, making it easier to interact and engage with the consumers.
- Creating a positive image for your brand
Employees are a part of your brand image, and the image they project to consumers will form a vital part of your brand image (as Huff post points out at https://www.huffpost.com/entry/employee-engagement_b_3956204). Employees videos can help to ensure that the image your employees project is positive, thus cultivating more brand trust and loyalty. For example, through increased engagement, you can increase employee satisfaction, which will, in turn, lead to better customer experiences (when the employees are dealing with customers).
Employees videos also help to communicate the mission, vision, and values of your brand. As a result, your employees get a better understanding of what your brand does and what it stands for, something that is evident when the customers are dealing with your employees. This, in turn, leads to more trust and loyalty to your brand.
Employee videos can help to show consumers how you value your workers. Sharing videos of positive workplace culture on social media helps to show your consumer that you are a caring, honest and trustworthy brand. As a result, the consumers will be more likely to trust your brand to value and care for them the same way you value your employees.
Employee videos can also help to showcase your brand’s values. For example, based on the composition of your employees, you can be able to demonstrate your brand’s diversity (described by Tech TV here: https://www.tech-tv.co.uk/case-studies/demonstrating-diversity/) and gender equality, which are great company values that will help inspire brand trust and loyalty.
- Turning your employees into great brand ambassadors
Employee videos can also help you cultivate brand trust by turning your employees into trusted brand advocates (read more at: https://www.business2community.com/social-media/are-you-utilizing-employee-advocates-heres-why-they-are-essential-to-your-social-media-strategy-02053693). By using these videos, you can be able to increase employee satisfaction and make your workers feel valued. In return, your employees will value the company, and become great brand ambassadors who can tell your target audience how awesome your organization is.
Sharing employee videos on social media sites also offers your target audience with memorable faces that they can connect to your brand. And since your employees are experts in the products and services your brand offers, consumers will be more likely to trust any information they have to share. As a result, your brand will have an easier time attracting and retaining customers.
- Creating a consistent brand
Your organization is comprised of two brands – the external brand and the internal brand. The external brand is comprised of your organization promise to the consumers, and it is the most visible brand image. The internal brand on the other hand, refers to your organization’s engagement of the employees so that they can support and abide by the external brand. While both of these brands have different roles, the message they put across must be consistent else the consumers will start losing trust in your brand.
Employee videos are a great way to ensure that both the internal and external brand images are consistent. By using mission and vision videos, employee training videos, and others, you can be able to empower your employees to value and support the external brand. The consistency in both the internal and external brand will thus become visible to the consumers when they interact with employees, for example, during sales, customer service, company events, etc.
You can also share employee videos on social media sites to show consumers how your staff value the brand’s promise to them. This will help to create a positive and consistent brand image, which will inspire trust and loyalty.
- Increasing conversations and interactions on social media
Employee videos are also a great way of starting conversations and increasing interactions on social media. Since these videos are natural (not a sales pitch), they will be able to attract genuine interest with your target audience. After watching the videos, the audience is then likely to share them with other social media users, comment and offer feedback, and ask questions about your brand. This will create a great opportunity for you to interact and engage with consumers, which will lead to increased brand awareness, and consequently, improved brand trust and loyalty.
Employee videos can be a great tool for engaging your staff, leading to a better working environment. However, with your employees being part of your brand, these videos also offer the added benefit of creating a more positive brand image. Sharing them on social media is thus a great way of showcasing your brand’s image to millions of consumers, leading to increased brand trust and loyalty.